Future of Push Notifications
Website Push Notifications is a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.
Push notifications produce twice as many open rates and click-throughs than email per AdWeek surveys.
High Opt-in Rate
Unlike Pop-ups that demand users email address to send them newsletters or promotional offers, web push notification avoids asking for any customer-related information. All it requires is one single click to begin the process. And this is the reason why they have higher opt-in rate than emails.
It also makes it easy for those visitors who hesitate to share their personal details online. This is often seen with new/first time visitors.
2. Real-time Quick Delivery
Web Push Notifications create instant communication with your subscribed audience. Any message or update gets delivered to the subscribers as soon as the information is initiated to be sent from the back-end. This gives you a high real-time reach.
So when you are planning to announce a flash sale, web push notifications can prove to be beneficial in that case.
3. Higher Engagement
Unlike Email or SMS where the URL to redirect the user to the desired location is mentioned inside the content, Web Push Notifications requires just one tap to take the user to the specified URL.
If you can entice your audience with your notification headline, you would surely receive higher engagement. Create triggering notifications that grab user attention and avoid using any click-bait headline.
4. Increase your Website traffic
One of the major benefits of Web Push Notifications is that it gives you a traffic boost. It works best if the message contains something worth the user attention. If it is tempting, you will witness a significant rise in website traffic. If you are running a limited-time sale, Web Push Notifications can bring high real-time traffic.
5. Turn Visitors into Subscribers and Subscribers into Customers
Web Push Notifications prove to be one of the best ways to land your subscribers into your store and encourage them to shop. It is the quickest way to grab user attention, unlike emails which sometimes can be skipped or left unopened.
It can be said that visitors who opt to receive notifications like you as a brand. They are impressed with your products or services and this is why they do not want to miss any future update from your end. These prospects will show more potential to purchase as compared to the other users.
6. Increase Conversions
You can ask users to subscribe to specific product-related notifications and notify them later if there is any update. For example, if the product that the user is looking for is out of stock or if they feel the product price is too high, you can ask them to subscribe for the alerts when the product is available again or when the price drops down, respectively.
The subscribers will be notified as soon as the changes reflect in the website regarding the product. Notification related to the fall in the product price or the product back-in-stock creates higher chances of conversion.
You can retarget the users and persuade them to purchase the product which they desired earlier.
However the future of Push Notifications that where brower controlled or based like with Google Chrome are in jeopardy with recent changes to Google Chrome setttings with Quite UI models and feature updates in version 80.
PushZIP enables you to offer a more non intrusive on page notification engaging the visitors real time and enabling higher conversions than push notifications.